Mallow’s Racing Home for Easter Festival has received the biggest boost yet in the form of €15,000 worth of funding from Cork County Council’s Economic Development Fund. The money is to be spent on promoting the event locally and nationally.
Festival chairperson Mary Kelly is thrilled with the news. “Cork County Council has always supported the festival since it was a fledgling event, but as we are now entering our 7th year, the potential it has to grow and attract people to North Cork for an extended length of time is really starting to show. This funding means that Cork County Council want to help us to spread the word as far and wide as we can. We have always believed that the festival is a massive opportunity to promote Mallow and over the next few weeks wherever you look, the festival will be everywhere, from buses and billboards, to local radio and newspapers as well as our ever growing social media following. It really is all about Mallow this Easter”.
Cllr. Dan Joe Fitzgerald chairperson of the Kanturk/Mallow Municipal District of Cork County Council said, “The Racing Home for Easter Festival is all about encouraging those who grew up in the Blackwater Valley region but who have since left, to return home to Mallow and Cork for Easter and enjoy all the activities and festivities the town has to offer as well as encouraging local residents and visiting tourists to participate and enjoy. Cork County Council is pleased to support this endeavour in any way possible”.
Commenting on the allocation of funding, Mayor of County Cork Cllr John Paul O’ Shea said “The festival, since its establishment in 2010 has provided a much needed annual boost to the economy of North Cork and the wider Blackwater Valley. This funding will be used to market Mallow as the place to be this Easter. Cork County Council also facilitates weekend activities in the grounds of Mallow Castle and is delighted that such a local amenity can be used as a focal point of the weekend’s activities. The Council’s Economic Development Fund was initially set up by our now Chief Executive, Tim Lucey and is ideally situated to support festivals such as the Racing Home for Easter Festival”.
The Festival runs from Saturday March 26th to 28th inclusive with details of all the weekend’s events and festivities on racinghomeforeaster.com