Fáilte Ireland is currently working on extending the concept of the Wild Atlantic Way to the wider region (west M8), as distinct from the Wild Atlantic Way route. This encompasses areas that are not on the Wild Atlantic Way route, but are part of the wider hinterland, and whose main opportunity is to leverage the visitors already coming or going from the Wild Atlantic Way.
North Cork including the Lee Valley has been designated part of the Wild Atlantic Way region and Fáilte Ireland, in collaboration with local authorities and local tourism businesses/stakeholders, is working on identifying the unique selling points, visitor attractions and activities of the area, in order to fully exploit its tourism potential. Fáilte Ireland will run a number of workshops this year on how the opportunity presented by the Wild Atlantic Way route can be maximised.
The first such workshop on ‘Creating experiences that align to the Wild Atlantic Way’ will be taking place on Friday 12th April, 2019 in the Kennedy Rooms, Bruff. There will also be a workshop on Monday 15th April in the Springfort Hall, Mallow & in the Castle Hotel, Macroom on Tuesday 16th April 2019.
Cllr. O’’ Shea said “I would encourage all businesses and stakeholders to attend one of the ‘Creating Experiences that Align to the Wild Atlantic Way’ workshops to learn how to align your proposition with the Wild Atlantic Way and use this brand to help entice more visitors to your door. It is designated for all businesses in the Wild Atlantic Way region, including accommodation providers, restaurants, cafes, activity providers, attractions, and experience providers e.g. tour guides, local tourism co-ordinators etc.”.
In order to register for these workshops, you need to log in to the Fáilte Ireland trade portal here: https://tradeportal.failteireland.ie/SignIn (You can easily create an account using your email address and by creating a password.)
If you have difficulty in registering please contact Don.Colbert@failteireland.ie